Okay, so y’all wanna know the real deal behind the Moriah Elizabeth net worth, huh? Well, buckle up. Because this ain’t your average boring money breakdown. I dove deep, kinda like how I dive headfirst into a glitter glue bottle, to find out what’s really filling the pockets of this DIY queen.
Fast forward past me obsessively watching squishy makeover vids for hours… and here’s what I found.
Who Even Is Moriah Elizabeth? (If You Somehow Missed Her)
Alright, quick rewind. Moriah Elizabeth started her YouTube shenanigans around 2010, but she really hit the big time with her Squishy Makeovers. You know, those adorable foam squishies she paints and transforms like a crafty wizard?
Seriously, the woman has:
- Over 9 million subscribers. Yep. Million with an ‘M’.
- Videos that rack up tens of millions of views each. No joke.
- Fans that call themselves her “Pickle Family” (I’m not making this up).
Her vibe? Super colorful, down-to-earth, and just genuine as heck. She’s not about flashy gimmicks—more like cozy, artsy vibes you wanna hang out with.
And all that? It’s the start of how she got her moriah elizabeth net worth ticking upward.
YouTube Money: Ads, Views, and Some Math That Almost Makes Sense
So, how much dough does YouTube toss her way?
Imagine this: Each of Moriah’s videos is usually 15 to 30 minutes long. That’s enough time for a bunch of ad breaks — like commercial breaks during your favorite TV show, but with less drama and more squishies.
YouTube pays creators per thousand views (CPM). For craft channels, that’s roughly $4 to $8 per 1,000 views.
Here’s a messy napkin math:
- Monthly views? Somewhere between 25 million to 40 million.
- At a $4 to $8 CPM, that means… uh, somewhere between $100K to $250K a month in ad revenue.
Yeah, that’s a lot of cheddar just from ads.
Merch Madness: Squishies, Shirts, and Everything In Between
Now, YouTube ads aren’t the whole story. Moriah has a legit merch empire.
Think squishies (custom painted, naturally), coloring books, t-shirts, stickers, and even DIY kits.
My fave detail? Some stuff sells out in minutes. Like a hot pie at a church bake sale.
Here’s a quick guess at the merch income:
- Average item price: $20
- Estimated buyers a month: 10,000+ (yep, I’m guessing here but it’s an educated one)
- That’s about $200,000 a month, or $2.4 million a year.
Even if she’s paying for shipping and stuff, she’s still clearing north of a million bucks from merch alone.
Books? Yep, She Does Those Too.
Oh, and let’s not forget her books.
Moriah self-publishes these coloring books called “Create This Book” and its sequel.
They sell really well on Amazon and other places.
Quick estimate:
- Price per book: $12–$15
- Copies sold monthly: ~20,000 (I swear I read that somewhere in the comments)
- Monthly earnings? Easily a quarter million dollars.
So, books add another big chunk to the moriah elizabeth net worth pot.
Sponsored Stuff (But Not Too Much)
She doesn’t go crazy with sponsorships — and that’s refreshing.
When she does work with brands, it’s usually craft supplies or kid-friendly tech.
And the pay? Well, I read that someone like her could pull $50K or more per sponsored vid.
One or two of those a year and boom — extra cash right in the bank.
Home Sweet Studio: Real Estate in the Mix
Moriah’s got a gorgeous home in LA — which doubles as her filming HQ.
Real estate in that city ain’t cheap, so just owning that place adds to her net worth.
Plus, she probably invests in some other stuff like retirement funds or little side hustles.
What’s Life Like Spending All That Cash?
Now, if you’re picturing Moriah rolling around in piles of gold coins like Scrooge McDuck, hold up.
She’s actually pretty chill. Most of her dough goes back into art supplies (which, spoiler: costs way more than you think), camera gear, and caring for her pets.
My first herb garden died faster than my 2020 sourdough starter — RIP, Gary. So yeah, I get it.
Why Moriah Elizabeth Is More Than Just a YouTuber
Here’s the kicker: Moriah is a brand.
Not just a person who makes videos.
She’s got a style, a voice, and a loyal fan base that trust her.
Fun fact I stumbled on: Victorian gardeners believed talking to ferns kept you sane. I talk to my begonias just in case.
If she ever licenses her brand or drops a big retail collab, that moriah elizabeth net worth could jump even more.
What Fans Are Saying (Because Numbers Don’t Tell The Whole Story)
Online, folks estimate her net worth at around $10M to $15M.
That’s no wild guess either — people watch, engage, buy merch, and keep coming back.
Her community is tight, genuine, and totally supportive.
The Risks Nobody Talks About
Of course, nothing’s perfect.
YouTube can be unpredictable — policies change, ad rates dip, and burnout is real.
Plus, the DIY scene’s getting crowded.
But if Moriah’s past is any indication, she’s way too creative and resilient to slow down.
The (Not-So-Official) Money Breakdown
Here’s a rundown from the nerdy spreadsheet I made on a napkin:
| Income Source | Estimated Yearly Earnings |
| YouTube Ads | $1.5M–$3M |
| Merch Sales | $1.2M–$2.4M |
| Book Sales | $2M–$3M |
| Sponsorships | $600K–$1M |
| Investments & Assets | $500K+ (guess-timate here) |
That lands her comfortably in the $10M to $15M range for moriah elizabeth net worth.
What Could Be Next?
I’m just spitballin’ here, but I could totally see:
- A Moriah animated series for kids.
- Squishy kits at Target or Walmart (please, gods of craft).
- An app where you design your own squishies.
Honestly, whatever she cooks up next is gonna add zeros to her bank account.
Final Thoughts: The DIY Queen’s Still Got It
Moriah Elizabeth’s story is wild — from crafting in her room to building a multi-million-dollar brand.
Her net worth isn’t just a number. It’s a sign of hustle, passion, and staying true to what makes her her.
And honestly? I’m kinda inspired.
